SEPHORiA

Bringing back SEPHORiA: House of Beauty in NYC after a 3 year hiatus AND building off the success of 2 recent years of the SEPHORiA virtual experience meant creating one cohesive hybrid moment that would unify diverse consumers across the globe. The NY Apartment Co-op concept that celebrates artistry and community, and an interactive virtual demo won over the clients and helped lock-in the business.

My Role: Sr Creative Director
My Team: Design Director, Senior Strategist, Environmental Designer