Stephen Curry’s second act is coming (whenever he decides he is ready to retire from basketball) and his golf skills will definitely impress those who only know him for his MVP status and 3-point records . His company, 7k, approached us to imagine a scalable, revenue-generating golf experience that could morph from an educational and charitable space for Underrated Golf experiences, or turn into a true spectacle of fun and interactivity for events like the American Century Celebrity Golf Championship Tournament in Lake Tahoe. We leveraging an existing golf property and developed a proprietary brand that can grow into a whole new lexicon of golf culture.
My Role: Sr Creative Director My Team: Design Director, Strategist, Senior Designer
