Google Generate Global Series

Google Generate is a global event series designed for an internal Google audience and taking place in different key markets each year. It serves as a kickoff for essential sales teams, but never feels like a sales meeting. The goal is to live the product, understand the updates, and go deeper in reaching the customer. Given the importance of AI in the changing landscape, this proposal reimagined the event brand visual ID and the Keynote presentation experience in order to center the idea of autonomy and choice in new ways for these ambitious employees.

My Role: Sr Creative Director
My Team: Art Director