Nike Womens

A glimpse at a successful proposal for a series of Nike Women’s activations meant to empower, uplift, and engage girls to commit to sport at a crucial time in their development. We reminded girls it’s ok to be sporty and girly, fierce and feminine; you can be both. Spreading this inclusive message, establishing safe spaces for sport, building in mentors and role models, grabbing attention with innovative stunts, and intentionally integrating new Nike products is what laid the groundwork for a groundswell of Nike Women’s empowerment experiences.

My Role: Creative Director
My Team: ACD, Senior Designer