Oculus Connect 7
During the pandemic, Meta was ready to release the new Oculus Quest and wanted to bring together industry experts to revel in its sleek new design and advancing virtual worlds. We conceptualized this virtual conference where every attendee received a Quest beforehand and was able to “Get Into It” in a highly social, interactive brand moment that spotlighted Meta Horizon Worlds. The art direction featured a light and dark mode (and then a “dev mode” too), ensuring the evolution of the brand story would take all viewers on an intimate journey despite being stuck at home.
My Role: Creative Director
My Team: Art Director, Senior Designer